Apple

Apple attracts an estimated 550M visits per month, led by organic search (42%). Traffic is growing, with a 39% bounce rate and 4.2 pages per visit. MetrixAll scores this site 67/100 across traffic quality, growth, and technical performance.

• Organic search drives 42% of traffic — a durable acquisition base that doesn't depend on paid spend.
• Direct traffic at 40% signals strong brand recall — users navigate to the site by name.
• Traffic grew by 1.49M visits over the last 30 days, ahead of its trailing average.
• Performance is a drag: Lighthouse 65 with LCP at 3.7s leaves ranking and conversion upside on the table.
• Bounce rate of 39% with 4.2 pages per visit shows visitors explore well beyond the landing page.

Generated from publicly available signals and statistical models — not private platform data.