Netflix vs YouTube — Head-to-Head Analytics

Swap

Netflix

1.6B visits/mo

YouTube

33B visits/mo

Traffic — last 24 months

Profile Radar

Metrix scores plus relative size, normalized 0–100.

NetflixMetricYouTube

1.6BMonthly visits33B
2.58MVisits gained (30d)56.8M
25%Organic share24%
49%Bounce rate46%
6.2Pages / visit3.7
4.73MReferring domains102M
96Lighthouse66
70/100Metrix score71/100

Netflix

Strengths

Brand pull: 48% of visitors navigate directly.
Technical excellence (Lighthouse 96) supports both SEO and conversion.
4.73M referring domains give the site deep authority.

Weaknesses

No structural weaknesses visible in public signals at current scale.

YouTube

Strengths

Brand pull: 49% of visitors navigate directly.
102M referring domains give the site deep authority.

Weaknesses

Page performance (Lighthouse 66, LCP 3.8s) leaves ranking upside unclaimed.

AI Summary

YouTube leads 5 of 8 displayed metrics. Netflix draws 1.6B monthly visits, while YouTube draws 33B. Winner badges reflect only the metrics shown — different strengths can matter for different goals.

Estimates are derived from publicly available data and statistical models.